Basically, professional product photography aims at promoting or selling a product or service and, is thus, different from advertising photography. To explain in detail:
1. Professional commercial photography helps in Selling a Product
Whereas advertising photography concentrates on a concept or theme and many things simultaneously, Product photography focuses only on the product, and strives to show either the design or use of the product. The idea is to make that product the main focus and to tempt customers to purchase it. Click to Read more about Product Photography Your Satisfaction Guaranteed
2. Professional product photography helps in Promoting a Business
In this case a business is considered as a single product and highlighted in the picture. Some features of the business also can be highlighted in commercial photography. An example includes clicking the office building of the company.
3. Professional Product Photography includes Food Photography
In businesses like restaurants or for culinary sections in magazines, food photography comes into use. The focus in these photos is generally on the food, menu or the venue.
4. Professional commercial photography includes Fashion Photography
One of the most famous types of commercial photography, Fashion photography is made use of in both ads as well as editorials in magazines. An eg. is catalog photos that show the complete detail of clothing.
5. Professional product photography includes Portrait Photography
This type of photography includes individual and family portraits, wedding photographs, etc. which focus on a single person or a group. And though it is a little difficult to consider this category as part of product photography, it’s quite popular and is a service offered by a large number of people and outlets.